MARKETING INSIGHTS
TRENDS AND INTELLIGENCE
7 Ways to Use the Power of User-Generated Content for Brand Advocacy
![Author Teomat Digital Arts](/static/566a46010fd9e6100948a8d84fd4ddb6/e9fba/TeomatAuthor.png)
Teomat Digital Arts
Let's start by explaining two very important terms. The first one is Brand Advocacy, which refers to when a customer is so enthusiastic that they become an advocate for our project. The second term to keep in mind is User-Generated Content, which is when our Brand Advocacy is so satisfied with what we do, and how we do it, that they make their endorsements publicly in the form of videos, interviews, podcasts, articles, or reviews.
So, let's delve into this dynamic world and see how to transform our customers into fervent brand supporters.