A successful digital marketing strategy is the key to a breakthrough nowadays. But, is it really that simple to achieve? The first question that might arise is: Should I hire a team of professionals to create a Marketing Department, or should I contact a Marketing Agency? But above all: Can I afford it?
The truth is that both of the previous options can be extremely costly. To create a new Marketing Department, we would need at least a team of 3 people.
1. A creative, preferably with design and copywriting skills.
2. A developer, with coding and security skills.
3. A digital manager, with a deep industry knowledge and project management skills.
In addition to their salaries, we would need to cover other expenses, such as taxes, social contributions, bonuses, time for their learning curve, and much more. Not exactly cheap, right?
What if we delegated the task to a Marketing Agency? Probably, this wouldn't be the best solution either. It would be the same situation, plus the agency's surcharge.
Is there another solution? -- Yes! Hire an external Freelance Marketing Manager. This figure is usually exempt from the high costs of a department. They are typically closely interconnected with other experienced freelancers. And they usually have to maintain extreme efficiency to survive in the industry.
So, today, we'll explore the benefits of outsourcing, delegating our marketing efforts to a specialized freelancer, and how this action can revolutionize our company.
Digital marketing, in the digital age, is a multifaceted endeavor. From social media management to content creation, search engine optimization (SEO), and data analysis, it's a complex landscape that requires skills and constant adaptation. This critical element cannot be handled by people who lack industry knowledge.
Marketing freelancers boast teams of specialized professionals, each an expert in their field. These experts bring with them vast experience, ensuring that our marketing strategies are exceptional and optimized for success.
Outsourcing to a marketing freelancer frees up internal resources, allowing our team to focus on core business functions. It's an efficient way to streamline operations while benefiting from external expertise.
Marketing freelancers invest in cutting-edge tools and technologies to enhance their campaigns. Through outsourcing, we gain access to these resources without the burden of purchasing and maintaining them.
An outsourcing marketing freelancer brings fresh perspectives and creative ideas to the table. Their objective view helps identify unique growth and innovation opportunities.
Freelancers offer scalability to meet our evolving needs. Whether we need an expanded campaign or a strategic change, they can adapt quickly, ensuring our marketing aligns with business goals.
Outsourced freelancers are results-driven. They monitor key performance indicators and provide detailed reports, allowing us to transparently measure the return on investment in marketing.
In a competitive market, innovation is crucial. With an outsourcing freelancer, we'll stay ahead of the latest trends and strategies, ensuring our brand remains relevant and influential.
Are we ready to use the full potential of our company by relying on industry experts, gaining access to specialized skills, efficiency, creativity, scalability, and, most importantly, a partner dedicated to our success?
Have a happy Marketing!
Matteo is an experienced freelancer who serves as an outsourcing manager for multiple international projects. He has a passion for programming, content creatin, eating pizza, and developing innovative solutions. A native Italian, he resides in Bali and is a devoted family man and nature enthusiast. When he's not in front of the computer, you can likely find him trekking through the heart of a jungle or unwinding on a secred beach.
