7 Ways to Use the Power of User-Generated Content for Brand Advocacy

Teomat Digital Arts

Let's start by explaining two very important terms. The first one is Brand Advocacy, which refers to when a customer is so enthusiastic that they become an advocate for our project. The second term to keep in mind is User-Generated Content, which is when our Brand Advocacy is so satisfied with what we do, and how we do it, that they make their endorsements publicly in the form of videos, interviews, podcasts, articles, or reviews.

So, let's delve into this dynamic world and see how to transform our customers into fervent brand supporters.

Way #1: Actively Engage Our Users.

If only we could spark some enthusiasm among our followers, how many great results we'd see! But how can we do this?

We could start by encouraging them to share their experiences regarding our project, our perspective, or our products. Let's propose contests, challenges, or group games, attempting to ignite a fire of enthusiasm and make a sustained User-Generated Content strategy possible.

Way #2: Let Our Supporters Be Like Painters in Front of an Empty Canvas.

Let our testimonials paint their own picture authentically when it comes to giving us their feedback. Aim to collect not only the narratives of satisfied customers but also their stories, weaving them into their sincere testimonials and spontaneous feedback.

If we could achieve this, we would have the opportunity to create a fabric of trust and high-value credibility.

Way #3: Assist Them in Following a 'Choreography' If They Wish.

If we notice any difficulties on the part of our testimonials, we can always offer them a series of tips and prompts to follow, of course, well-planned and clear in instructions. In whichever way they prefer, our goal is to encourage them to step onto the stage and share their stories.

Way #4: Social Listening and How to Use It.

We should think of our community not as ephemeral marketing material but as a group of real people who are dedicating their time and energy to us. Like close friends, we need to listen to them, picking up on their praise but also their criticisms.

Always respond with genuine gratitude and engagement, trying as much as possible to have a harmonious dialogue that strengthens our position.

Way #5: Collaboration With Influencers.

Sometimes we should also consider reaching out to 'industry professionals.' Collaborating with influencers in our field can be a valuable support, as long as we always maintain a thread of sincerity, avoiding blatant 'marketing' and empty promotions.

Yes, it's true that technically they are not our users, but third parties who will help us for financial gain, but it's also true that what will be perceived by a viewer, if everything is well set up, is someone else speaking highly of us. Another point in our favor!

Way #6: The Authenticity of 'Behind the Scenes' of the Company.

Why shouldn't we reveal what lies behind the scenes of our brand? Who are the faces that make our project possible? What are their stories? How do our ideas and products come to life? How do we develop our projects?

The authenticity of a brand is always welcomed by a curious and eager-to-know-more audience.

Way #7: The Spotlight of Customer Tributes.

Illuminate our customers, crowning them as the real stars of this strategy. In themed campaigns, celebrate their loyalty and creativity. Through interviews, testimonials, and dedicated pieces, give them the recognition they deserve, and you will surely receive appreciation in return.

User-Generated Content is a symphony of authenticity, a chorus of brand support. By orchestrating these seven strategies, we will lead an ensemble of passionate brand advocates, with each note being a testament to the power of User-Generated Content.